In this blog majorly will be looking at three major areas which proves that led display solutions, led video wall solutions prove to be the best solution and the most innovative solution for a wide variety of application
Firstly we will be shedding light at how the back end soft wares are making led video wall solutions more relevant. Following are some of the reasons because of which we can justify that the software is the brain of the digital Signage and because of this software we are able to display various content formats such as images, slideshows or videos etc. on the digital displays. Software which include media players which decode the codex of the various file formats also enables us to schedule the media according to the requirement of the advertisers. For example latest consider the scenario of mall; for example, there is one big LED display for which multiple brands are bidding to show their advertisements, in that case we can schedule all the advertisements or offers to be shown on a time sharing basis. Software enables the advertiser to have complete control to update and/or change the ads from any remote location at any point in time. This kind of flexibility was not available in the traditional static display boards. Scheduling is just one aspect, updating is the second and there are many other advantages such as the ability to showcase various content format as mentioned above, wherein one can show just a plane image it would be a slideshow or it could be a video, unlike in the traditional Display Board there used to be a flex banner which is printed on a Canvas and then it was backlit to make it more attractive. We have considered just the case of a shopping mall, however, led video wall have a variety of other applications across businesses such as its implications in the stock exchanges, in the airport, railway station, metro stations, wedding events, corporate events, award shows, fashion shows etc. It is very evident that these software are making life easy for the advertisers for the people who want to broadcast the information to wider audience. The software is made user friendly and handy so that its easy to operate these digital video wall solutions at source. Some of the advantages the traditional flex banners had was that they will suitable for any weather but the good news is that even though these led video solutions are made using cutting edge innovative electronic technology, they have taken case that these devices are durable enough to withstand the heat , the cold, the rains and all other such adversities that nature could throw at them. Yet there is a misconception to a larger audience that since the LED display solutions is made of Electronics it might be less durable and more susceptible to wear and tear and damage when it comes to bad weather and outdoor applications. However, the industry has already taken care of these aspects and has provided more than enough care and protection to this outdoor LED wall videos and digital Signage solutions so that they are weather proof, rainproof and more long lasting as compared to the static digital Signage displays used earlier.
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Indoor LED displays have a wide range of applications and can be used in different ways according to the scenario. This blog outlines the various indoor applications and implications of the indoor LED video Displays. We will see all the different scenarios one by one and we will explore the opportunities and how these gadgets are making our life simple and enhancing our standard of living and improving our quality of life.
Let’s begin with the means of transport majority of the population in the cosmopolitan cities use in their day to day life. The reason why we are choosing a metro station first is knowingly or unknowingly these gadgets are making a difference in our day to day life without us noticing their contribution. So the first thing when a person enters the metro station is looks at what time is the next metro arriving?? Or in other words it how much time is remaining to the next metro to arrive People being in a hurry do not realise that how chaotic life would be without these signage and how many people would still keep wondering about these details. So even before entering the metro station we have already made use of the LED screens displaying the timing of the metro in the metro station. Side by side many advertisers are know that where they need to be present to get an impression for their brand and use this chance to connect with the customers using the metro service. Apart from just displaying the train timings , there are many other uses and applications such as showing the commercials and the ads to the passengers while they are sitting idle either waiting for the metro train or while they are travelling in the metro. While people waiting in the metro station, to grab the attention of maximum number of people, brands are now moving on to huge indoor LED video displays which magnifies not only the image or the graphics/video but it also magnifies the appeal and affects the whole branding campaign affirmatively. Similarly, in the airport the applications and basic needs for indoor LED displays remain more or less the same, however, using them to their fullest potential lies in the creativity of the marketer. |
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